Here’s a quick tip to figure out what the general public really thinks about your homes, communities, amenities and site agents.
(Note to Realtors: You can use this at Open Houses to collect valuable buyer perceptions about your listings.)
Have someone greet and interview your model visitors as they depart your model. A bright, colorful clipboard that is highly visible will improve your response. Keep your survey short and ask questions to determine the buyer’s perception of the positives and negatives of your homes and community. Ask buyers to rate the overall size, features, value, style of homes, amenities, etcetera.
Final question could ask them to rate how well the site agent explained and demonstrated the homes and communities to them. If you ask this question, for an objective opinion, please use an outside source to conduct the interview. This also prevents office gossip about the performance of your site agents.
Remember to keep your grading system simple and craft your questions so that the rating system is the same throughout. Make use of a large, colorful laminated card with the response choices clearly printed on it, handing the prospect the card at the start of the interview so they may refer to it and properly decide the appropriate choice.
I once did this when we had a model home that was not selling. The exit survey highlighted that buyers were looking for a four bedroom home but were perceiving the model home to be a three bedroom because the site agent was using the fourth bedroom as an office. The price list and the salesperson clearly indicated to the public that the home was a four bedroom, they just didn't see it. I immediately converted the garage to a sales office, merchandised the bedroom as a bedroom, and we saw an immediate jump in sales.
For more information on exit surveys, crafting questions, and making sense of the data, you may contact us directly.
Good post!
Thanks, Andrew. Glad you liked it. Hope it is useful to you and if so, I sure would like to hear back about how it helped.
Have an amazing day selling and marketing your homes!
Very nice post and a great way to get feedback.. I do not see this at open houses typically so this is good info and worth a shot
Thanks for the information. It sounds like another good way to get feedback.
Charlie, thanks, we all need to outhink and outflank the competition. Can you imagine doing this at an open house that isn't moving? What would the sellers say? Could you invite the neighbors to the open house and tell them in advance that you are going to be asking for their input to help you get the house sold?
It's guerilla warfare, Charlie, and the people on AR are the ones that are in training.
Good luck and good selling! Make something great happen today!
Jon, I hope that this becomes an effective tool that you can use when you aren't getting the results you need or want. It could be the one thing that makes a difference. Thanks for your comments. I appreciate your letting me know that this may be helpful to you.
It's always a good idea to get feedback from consumers on products and services. I have tried something similar to this at open houses and find it very helpful.
Great post... people spend so much time guessing at what people think or assuming they know what people think. But to know... you've got to ask them and you've got to ask using smart questions that will gain valid answers!
At trade shows, we never have the traditional fishbowl for business cards and a give-away. We conduct a simple, quick survey and upon completion the person is entered in our drawing. These questions are designed to (1) learn what our potential customers are really doing or thinking and (2) get them thinking about a problem we may have the solution to for them... priming the discussion so to speak. Does it work? Last expo we did this at 70% of the attendees completed our survey. From that we will modify our next survey to learn more (instead of repeating the same survey... we already know that info now).
Thanks for bringing this up!!!
Colleen, thank you for your comments. I believe that if more agents took the time to ask better questions they would close more sales.
Glenn, thank you for your feedback. Yes, changing the questions up in your surveys as you build results is important. Often when doing surveys you highlight an area or line of questioning that needs to be explored further so that you better understand the results you are getting and the buyer's (or even seller's) true motivations.
Thanks for taking the time to post this ... excellent information